London, United Kingdom

Hi, I'm Lela: A Product Designer with Sales experience from London

I am a passionate Product Designer based in the UK. I relish the challenge of problem solving and aim to create delightful and streamlined user-centred designs that make people's lives easier.

About me
DESIGN SYSTEMS. STARTUPS. UX/UI. FIGMA. WEBFLOW. AI. MENTORING. FINTECH EXPERIENCE.

My UX/UI Skills.

RESEARCH

UX Research
Competitor Research
Affinity Maps
Creating Personas
Developing User Journeys
User Interviews
Card Sorting

DESIGN

Information Architecture
Site Maps
Sketching
Design Studio Sessions
Wireframing
Prototyping
Style Guides

SOFTWARE

Figma
Notion
Miro
Marvel
Trello
Webflow- where I built this portfolio :)

Work.

Fintech Startup- Web App

Onboarding Journey

This project focused on simplifying the funding application process for SMEs, making it faster and more user-friendly to help drive more revenue. This involved completely revamping our internal systems to create a seamless, self-service experience from beginning to end.

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Tech Career Startup- Web App

Social Community platform

This project was to incorporate a full design of a new social community feature that will allow users to connect in an engaging way through the Platform. The goal is that this will foster a sense of community, bring students together to learn and support each other.

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Public Transit Startup- Mobile App

New Feature

This project was to focus on how to bring more users onto Citymappers platform during the height of the pandemic when  usership went down by 90%.
Bring about a new feature to increase user engagement and understand user habits and needs.

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Nonprofit organisation- Web App

Website Re-design

This project was to re-design the existing homepage to encourage people, especially underrepresented youths, to code, lead, and improve their understanding of the world.
Visual redesign and UI concept project.

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